CHI  ILOCHI

We sat down with Chi Ilochi, the multi-talented fashion storyteller who runs Styling By Chi. Here's our conversation:

Nic: Well, to start things off, why don't you tell me about yourself?

Chi: I'm Chi Ilochi. I am a stylist, a writer, artist.

Fashion storyteller, I would really like to call it, based in Pittsburgh, PA. I just aim to heal and inspire through all of my works and just bear witness and share with other people, However I feel gets it across the best way, creatively.

Nic: So you mentioned a couple there, but what kind of mediums of art do you create and enjoy?

Chi: I love visual art. I love written art. Cinematography these days has really been sticking out to me. I want to learn how to edit better. My goal interesting, like, life goal is to screen write, a play or a music video and just put it all into the works. I feel like styling kind of falls into the category of creative direction as well. Curating and comprising magazines and photo books as well. I feel like that can maybe tie into my graphic design. And songwriting, songwriting.
Nic: So you mentioned your life goal of screenwriting and getting that going. And how have your personal goals and ambitions steered your pursuits in art?

Chi: I feel like art at the end of the day is really just storytelling. It doesn't really matter what you do if you're a songwriter, photographer, videographer, illustrator. I think the goal is to tell the story and get the audience to connect with it.

So I think it's inspired me to be efficient and intentional about what it is I put out because you don't want to put any story out that's just, okay, read it. It doesn't really connect or resonate with me or anyone. I'm just putting something out to put it out. I try to be very mindful. In particular, in a sense, about the work it is that I put out, and what it means to me, and where it comes from.
If you'd like to listen to a longer, unedited version of this piece:
Click the play button!
If not, read and enjoy below!
Nic: And then so in that vein of approaching art, how'd you get into it to begin with?

Chi: Oh my goodness. I wanted to be an illustrator when I was a kid. So I first got into art through, through manga, through anime, comic books, origami. Like, I wanted to be an illustrator.

I wanted to have a cartoon with the cartoon style of American dad, but the satire of The Boondocks. So, I would always kind of be drawing or painting or making something with origami or paper-mâché. Like the paper-mâché piñatas for my nieces and nephews and stuff. And that's kind of where it started.

That and the connection with writing, but it was like the more I did it, the more it just became a part of me. I didn't realize that till I got older that I was just kind of practicing day in and day out, because it was a way for me to express myself as a really shy kid. So that's really how I found my way.

Nic: Yeah, I think that's awesome. And then how does that kind of individual passion evolve into something like Styling By Chi?

Chi: I'm trying to find the right words, I realized now that the mediums I was interested in, I was in this pursuit of some form of community. And I think I've found community in storytelling, in songwriting, in drawing, and just constantly trying to find ways to find inspiration. And as I got older, I realized that other people are looking for that, too.

Other people are looking for that 3rd space, in the arts, where it's like: you don't have to be accomplished in a sense to be worthy or to be validated or to matter, to be highlighted. I think going through a period of life, just feeling very shy and then leaning into the arts, feeling excluded and leaning into that as well.

I said, let me pay this forward. Because it's not good enough if I am the only one that comes to the epiphany about creative expression and community. If I have what it takes, and I have the wisdom and willingness to share that with other people, then I should. Because I have to say that it boils down to paying it forward.

Nic: Do you feel like on that community side, that's been an important part for you, is that something you feel like you've found in art or something you've created through art?

Chi: I think it's something I created through art and then found it.

Yeah. It kind of worked in reverse.

Nic: I know that feeling. You got the important stuff figured out though, doing it. I feel like that's always the hard part.

Chi: Yeah, getting it off the ground.

Nic: Totally. So when people look at your work, what do you what feeling do you want them to leave with?

Chi: There's a few, contentment for one. Nostalgic, in a sense. Maybe nostalgic isn't a word, but there's a difference. I'll say timeless. You don't have to always resort to the past to create timeless work. Worthy. Worthy. Yeah.

Nic: When you're approaching any piece of art, really, what are your kind of steps or process in creating it?

Chi: I'm always looking for inspirations. I love to read. I am a book nerd through and through. So a lot of inspiration comes from reading. A lot of it comes from music, nature. So let's say the season's changing, or the sound of the rain and how it looks outside.

A lot of it comes from fashion, a lot of it comes from the past, and a lot of it comes from that community that I've found through art, and what are the artists around me doing? Not in a sense to, let me draw inspiration and take everything I can, but let me approach it from a lens of admiration, and just understanding that creativity never dies. It can never be eliminated, it can only be amplified.

So I think surrounding myself with that consistently makes it easier for me to create and find inspiration and sometimes even just walking away, taking a walk and just like: hey, I'm going to go get some tea or hang out with a friend, people watch, all of that plays a role.

Nic: You mentioned inspirations and you've mentioned multiple mediums that have been important to you throughout life. What kind of particular pieces of art, or artists of any medium, have really served as inspiration for you when approaching your own work?

Chi: Can I do music, fashion music?

Nic: Oh yeah.

Chi: SZA inspires me a lot. SZA, I love watching old artists interviews. Like, how did you come up with the song and then this music video? SZA plays a huge role. Kendrick Lamar plays a huge role because his storytelling is so poignant, and so infinite, and so real and authentic.

There is a designer named Blu Boy and he kind of ties into, the name of his brand is WNTD Apparel, but he ties in his designs with illustration as well. Like I haven't really seen anyone do that. And it's really, really cool. Eartha Kitt is very inspirational too. I like to watch her interviews. A lot, I love to study her interviews. I'll see passing clips and things that Toni Morrison has said, and I consider her an artist. I consider writers, artists, and that plays a huge role.

But then, at the same time, there are people in my community as well, my artist community. So, one in particular is Martell Hardy. He's a photographer. And a director, a manager, he does so much, but he's so intentional about the way he creates. And I know now in the social media space, we have to constantly push, and he takes his time. You cannot make him put anything out. Or tell him it's been X amount of years, where have you been? He puts it out when he's ready. My best friend, Kendraya Davis. She's a writer. She's a poet, a multidisciplinary artist, podcaster. She does so much.

All of these individuals are just very colorful in the way that they create. And it just constantly reminds me to find the color in my work and the reasoning for my work.

Nic: So why do you think people separate art into genres?

Chi: Control. Yeah, I'd say for control. I think creativity is the thing that cannot be confined. I think we, as humans, are always looking to be in control of things, to make sense of it in our heads. So it's like, okay, if this person is a painter, let me just say that they're a painter, but they could also be a writer. Let me just put them as a painter. And I think in order to make space for it or celebrate it, we think it has to be one at a time.

Nic: When creating art yourself of different genres or mediums, do you feel like you're exercising different muscles?

Chi: Yes, I think the biggest one is discipline. Discipline, time management, organization, communication as well. That's one thing I think I really feel like artists find when they begin to really pursue any kind of artistic endeavor, is you have to be communicative. And artists are pretty quiet. They usually create and they're like, okay, here it is. But, if you want to grow, if you want to expand and build community, you have to use your words. And that's something I'm learning in early adulthood as well. You have to communicate. That is an effective tool and can be seen as art as well.

And trust. Trust. I don't know if you can consider that a muscle, but trusting myself, trusting that it will be okay. If the audience doesn't always connect, or if people don't like the work, trusting that I'll find my way back home, to what has inspired me and gotten me this far in art.
click on the sick images, you won't
Nic: Definitely. And when you're approaching, say writing or fashion, kind of the more visual side, do you think there's a different kind of concoction of those muscles at play? Or do you feel like you pursue each within a similar headspace?

Chi: I think it all comes from a similar headspace.

So I could be, for instance, songwriting, because I'm songwriting a lot, or a beat. Or it could be writing, and I'm like, okay, let me write to this. Or I could watch an old film, watch a new film on Netflix. I'm like, wait, this will be cool. I would love to see a shoot with this kind of ambiance, this kind of lighting, this kind of setting.

So it's like, let me find inspiration, watch old interviews to reach out to my photographer friends, to create a photo shoot or to find the model, or what is this going to where's this going to be? How many outfit changes are we doing?

For writing? Writing is the one I don't need anything else for, it's so much for me. Because I'm like, I'd rather write than speak. Let me just type at 3am and let me do this journal entry, or let me write this poem, or let me write about this other artist. That feels, I don't know, that goes back to being a child, and just being quiet, and being creative, and it's my safe space.

So I think they all have different ways to them, but I think the one thing they all have in common is that it allows me to exercise a different aspect of freedom.

Nic: You mentioned childhood and I'm just curious, do you see a strong connection between childhood and your artistic path?

Chi: I found myself saying a lot, and I can't remember where I saw this quote, so forgive me in advance: the artist is the child who survived. And I don't think I would be creative at all if it wasn't for the discipline, I didn't know I had at the time as a child. As an artist, it plays a huge role.

It plays a huge role, because a lot of what I create is for my inner child. You can be colorful. You can connect with other people. You can learn from other people. You can be inspired by other people. You can feel discouraged by other people. You're allowed to express those emotions. You don't have to hide.

And who I am now is just paying homage, in a sense, to the younger version of me, constantly saying thank you for getting me this far.
Nic: A bit more broadly here, why do you think people make art?

Chi: It may sound cliché, but I'll say I know from personal experience that art is one of the strongest ways to display love. And I think we are constantly in pursuit of love, and we don't really know that. We don't really realize it until after the fact. It's like going to this gallery exhibition and seeing a piece that's just hanging up that takes your breath away and it brings you to tears and you don't know what it is because you had a great day. You just had ice cream, you saw some friends, and then you see this painting and you want to break down.

I really do think art is love, and it allows us to express that and share that with not as much judgment. It makes it easier to connect and makes it easier to be honest and vulnerable.

We're all looking for a space to do that, and art is just the buzzword that allows us to love without pride and ego. Love as we are, where we are, without feeling like we have to be anything more than just existing on this earth at the same time to be worthy of it.

Nic: Yeah, I really love that. To play to that idea, what do you think the value of art is? I think there's that individual value of expressing love, like you're saying, but more generally?

Chi: Freedom? I know that keeps coming up. I wish I had another word, but I really think freedom. I think joy. Good feelings, connectivity, and just being human and being expressive, in ownership of who you are and how you are.

Nic: Yeah, I completely agree. Anything you want to mention on your end, just in general.

Chi: I think the last thing is, I know we hear this a lot, but focus on your own journey. I know that it can be really hard as artists, because it always feels like you're running on time to create the next project, or to work with the next person, or to put out the next piece.

Let's say, even if you're a construction worker, but you're a cartoonist. You being a construction worker doesn't change the fact that you're a cartoonist. Just like you having this exhibition, or this sold out show, or selling out your brand in ten years, while you're working at Kroger's in the meantime doesn't mean you're late. It's just everyone has a different timeline and you can miss your timeline and your congratulations and your celebratory moment by focusing on the next person.

No one else's competition. They're just proof.

CHI ILOCHI

Chi Ilochi is a Nigerian American artist from Pittsburgh, PA who likes to describe herself as a human who expresses her lived experiences through creativity. In all Chi does, she aims to heal and inspire through her gifts.

Check out her work: Styling By Chi